Month: January 2013

Building The Ideal Client Avatar

When we start a new business we’re so excited. Everyone wants and needs our product or service right? Well, maybe not. The first step with a new startup is to tune into the ideal client or ideal client avatar as I prefer to call them. This is the first video in this series. Learn the who and…
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How to Create a Customer Avatar

Most companies have finally figured out that understanding your audience is a big hint to success. Unfortunately, finding out more about this audience isn’t always easy. Many companies have a very diverse group of readers and/or buyers. If you have a company with different locations, offer a variety of products, or write about a good…
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Most Profitable Small Businesses Have Plans

The Most Profitable Small Businesses Have More Than One Plan Your business plan is such a big deal when it comes to success or failure. Take a look around you at the most profitable small businesses. Do you think they made it this far without a concrete plan? Profitable small businesses know in order to…
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Why Not Let Social Media Play A Major Role In Your Business

Social Media Should Be Part Of Your Business Plan What direction is your business taking when it comes to social media? Have you started thinking about how to build your presence? There are so many social media options and sometimes it’s hard to know which way to go. Social Media Isn’t Going Away You may have a…
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Business Success Is About Savoring Your Winning Moments

Business Success: Use The Best Days To Build Upon Scrap The Rest Have you ever had one of those days where your head feels like it’s spinning and you don’t know what direction to go? We all have our set backs from time to time. It’s important to stop focusing on the bad and focus…
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The Power Of Social Media: Believe In It

Power Of Social Media: Impact On Business People love great social media! Most of us live fast paced lives. When we look up something on the internet we want to be able to read or see what we are looking for immediately. We rely heavily on social media to keep us up-to-date on products and…
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How Colors Affect Our Buying Decisions [INFOGRAPHIC]

With So Many Decisions Did You Consider Appearance I love beautiful colors! Appearance plays a major role in all of our lives and often times affect our buying decisions. We love to see color and as humans we are naturally attracted to things that are shiny and new. Your business appearance is no different. In…
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4 Ways Your Desk Destroys Your Productivity

Don’t Let Your Desk Hinder Your Productivity As a solopreneur you want nothing but success for yourself. Sometimes when you’re flying solo you are stuck at your desk because you know that hard work and dedication to your craft are exactly what made you successful. Now you are finding that even though you are trying…
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