How to Create a Customer Avatar

Most companies have finally figured out that understanding your audience is a big hint to success. Unfortunately, finding out more about this audience isn’t always easy. Many companies have a very diverse group of readers and/or buyers. If you have a company with different locations, offer a variety of products, or write about a good array of topics, then chances …

Most Profitable Small Businesses Have Plans

The Most Profitable Small Businesses Have More Than One Plan Your business plan is such a big deal when it comes to success or failure. Take a look around you at the most profitable small businesses. Do you think they made it this far without a concrete plan? Profitable small businesses know in order to have continued success they have …

The Power Of Social Media: Believe In It

Power Of Social Media: Impact On Business People love great social media! Most of us live fast paced lives. When we look up something on the internet we want to be able to read or see what we are looking for immediately. We rely heavily on social media to keep us up-to-date on products and the latest news. A staggering …