Best Online Marketing Practices for Small Business

If you are a small business, one way to get ahead of the competition is with an online marketing campaign utilizing social media and local search advertising. A well-planned online marketing campaign will enable you to target potential customers who are searching...

Building The Ideal Client Avatar

When we start a new business we’re so excited. Everyone wants and needs our product or service right? Well, maybe not. The first step with a new startup is to tune into the ideal client or ideal client avatar as I prefer to call them. This is the first video in...

How to Create a Customer Avatar

Most companies have finally figured out that understanding your audience is a big hint to success. Unfortunately, finding out more about this audience isn’t always easy. Many companies have a very diverse group of readers and/or buyers. If you have a company with...

Most Profitable Small Businesses Have Plans

The Most Profitable Small Businesses Have More Than One Plan Your business plan is such a big deal when it comes to success or failure. Take a look around you at the most profitable small businesses. Do you think they made it this far without a concrete plan?...