Category: Entrepreneur

Is Google Local Search Really That Important?

Can you ignore Google local search if you own a small business? With Google places, moving to Google You’re your little business may have big problems staying listed in their neighborhoods. Google Local Search, Bing and Yahoo Are You There? This video is an update or review of the seven main things you should do…
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Best Online Marketing Practices for Small Business

If you are a small business, one way to get ahead of the competition is with an online marketing campaign utilizing social media and local search advertising. A well-planned online marketing campaign will enable you to target potential customers who are searching specifically for your services.  According to a recent article by  Flowtown.com, these strategies…
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What Local Business Owners Can Learn From TV’s Hottest Show: Scandal

Scandal Used Free Advertising Via Twitter Have you been searching for the best way to advertise yourself and your  local business? Look no further, unbelievably you can take your lead from one of televisions hottest shows. Scandal has unleashed the possibilities of the social media world by having the cast and support staff engages their audience through…
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Building The Ideal Client Avatar

When we start a new business we’re so excited. Everyone wants and needs our product or service right? Well, maybe not. The first step with a new startup is to tune into the ideal client or ideal client avatar as I prefer to call them. This is the first video in this series. Learn the who and…
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How to Create a Customer Avatar

Most companies have finally figured out that understanding your audience is a big hint to success. Unfortunately, finding out more about this audience isn’t always easy. Many companies have a very diverse group of readers and/or buyers. If you have a company with different locations, offer a variety of products, or write about a good…
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Most Profitable Small Businesses Have Plans

The Most Profitable Small Businesses Have More Than One Plan Your business plan is such a big deal when it comes to success or failure. Take a look around you at the most profitable small businesses. Do you think they made it this far without a concrete plan? Profitable small businesses know in order to…
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The Power Of Social Media: Believe In It

Power Of Social Media: Impact On Business People love great social media! Most of us live fast paced lives. When we look up something on the internet we want to be able to read or see what we are looking for immediately. We rely heavily on social media to keep us up-to-date on products and…
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How Colors Affect Our Buying Decisions [INFOGRAPHIC]

With So Many Decisions Did You Consider Appearance I love beautiful colors! Appearance plays a major role in all of our lives and often times affect our buying decisions. We love to see color and as humans we are naturally attracted to things that are shiny and new. Your business appearance is no different. In…
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