Building The Ideal Client Avatar

When we start a new business we’re so excited. Everyone wants and needs our product or service right? Well, maybe not. The first step with a new startup is to tune into the ideal client or ideal client avatar as I prefer to call them. This is the first video in...

How to Create a Customer Avatar

Most companies have finally figured out that understanding your audience is a big hint to success. Unfortunately, finding out more about this audience isn’t always easy. Many companies have a very diverse group of readers and/or buyers. If you have a company with...

Most Profitable Small Businesses Have Plans

The Most Profitable Small Businesses Have More Than One Plan Your business plan is such a big deal when it comes to success or failure. Take a look around you at the most profitable small businesses. Do you think they made it this far without a concrete plan?...

Why Not Let Social Media Play A Major Role In Your Business

Social Media Should Be Part Of Your Business Plan What direction is your business taking when it comes to social media? Have you started thinking about how to build your presence? There are so many social media options and sometimes it’s hard to know which way...