A Five Part Series on How To Create Better Blog Pages: Part 1- Your Contact Details
This series is going to walk you through some of the most important things you must do to build your dream practice. This is not written by someone selling to health care practitioners. It is written by a solo health care professional! I spent 12 years in western medicine doing marketing and consulting before I began my own journey as a provider of acupuncture and other alternative care. Everything I suggest on this blog or my other websites are things I do in my local business or my online business.
If you have been looking at ways to market your business whether it’s a health care practice or like many of my clients other local business owners you’ve likely heard the statement, “content is king” bit. It has been ingrained on your blogging consciousness, in your quest to come up with better, if not, the best blog pages. Have you been so busy conceptualizing and writing your blog content that you’ve forgotten about something equally important? Your readers may want to talk to you. Remember, social media is mutual and dynamic communication. Yeah, they hear you alright; but do you care to hear from them? Well, you should if you want your blog to be significant.
Here are some quite obvious elements that are often negleted on a blog page:
1. Contact Email Address: You’re missing out some golden opportunities if you don’t include one. Someone may want to do an interview with you and feature you on their site. Or you might miss opprtunities to monetize your blog –with other business seeking to buy ad space. Including a contact form is better than nothing. But the downside of it is that it poses some inconvenience on the part of the reader. They could not record you on their database; they could not refer back to the message they sent out; and it doesn’t give the assurance that it has actually been sent, unless you have an auto-responder in place.
2. Social media profiles: Maximize the presence of your social media accounts by including links on your blog. Your readers may want to use social media as a way to get regular updates from you or interact with other members of your community.
3. Helpful links: Think about and study your blog pages’ analytics. What pages or topics within your blog are regularly visited? If you’re a seller, you may provide a link that goes directly to your product and shopping catalogue. Or you may want a link that provides a map showing your shop location. An FAQ (frequently asked questions) section is a big help for readers to immediately find solutions about purchase transactions and information about your business.
4. Other information: As mentioned earlier, an email address is one of the most basic contact points. Depending on the nature of your business, you may want to include information such as contact numbers, mobile numbers, office address, fax numbers, P.O. Box, etc.
Read source article here.