Building The Ideal Client Avatar

When we start a new business we’re so excited. Everyone wants and needs our product or service right? Well, maybe not. The first step with a new startup is to tune into the ideal client or ideal client avatar as I prefer to call them. This is the first video in...

How to Create a Customer Avatar

Most companies have finally figured out that understanding your audience is a big hint to success. Unfortunately, finding out more about this audience isn’t always easy. Many companies have a very diverse group of readers and/or buyers. If you have a company with...